SPEAKERS

Global Director of Industry Relations, APR

With 25+ years of advertising and marketing experience in total, Traci started her career supporting on pitch preparation and client business at a full service advertising agency in the 90’s. After taking time to travel Traci spent 20+ years at the UK client representative trade body ISBA, working for the majority of that time in the Consultancy & Best Practice department as a client facing consultant across all marketing disciplines.  Services included: Pitch Consultancy, Agency Relationship Management, Best Practice Development, Issues and Committee Management, a key achievement was growing their Marketing Procurement group into a thriving 300 strong community running marketing procurement specific training and events.

Traci became involved in Ad Production specifically at the outset of the de-coupling era – immediately interested in this whole new area of opportunity for clients. Traci soon became ISBA’s in-house production specialist advising clients on production issues and the avenues available. 

At APR Traci’s role is both client and industry facing – working with clients on the strategic side of APR ‘s business carrying out eco-system assessments and helping devise future proof solutions that drive efficiencies with a high focus on the VALUE those solutions deliver to the business.  Traci also leads across ESG services at APR; on Sustainability specifically managing APR’s Sustainability in Production Service (SPS) and representing APR at board level on AdGreen & Ad Net Zero at an industry level and for DE&I embedding programs for clients to ensure a more inclusive approach to creative production.  Both Sustainability and DE&I have been passion points for many years spanning both ISBA and APR.

Traci lives on the South Kent coast with her son & partner.