SPEAKERS
Toby Horry
SVP Global Marketing, Merlin Entertainments
Toby joined Merlin Entertainments from TUI in summer 2025 as SVP Global Marketing. He is responsible for the core disciplines of performance marketing, SEO, advertising and media, consumer PR, social media, and content.
During his time at TUI, Toby was responsible for the TUI rebrand that began in 2021, and in 2023, his team developed TUI’s first Christmas ad seeing Santa’s Elves go on a well-deserved TUI holiday. Prior to TUI, Toby worked at Tesco as part of the brand turnaround team tasked with rebuilding trust in the Tesco brand. From 2015 to 2017, he was Digital Marketing Director, and in 2017, he became the Customer Propositions Director.
In the earlier part of his career, Toby worked agency side as a planner at AMV BBDO for 5 years before moving to Dare for 9 years where he progressed to Managing Director.
