We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Tina Fegent


Consultant, Tina Fegent Procurement Consultancy

One of the first to work in Marketing Procurement 30 years ago. Tina established many of the 1st Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn’t a category of marketing that she hasn’t procured.

Tina was the 1st Procurement person to work agency side at Grey Advertising as their Commercial Director. And also at Lowe Advertising. In 2006 Tina set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients.  Clients have included Adidas, Age UK, BBC TV Licensing, British Land, Debenhams, Deliveroo, DFS, Dreams, KPMG, Moneysupermarket.com, RNLI, SSE, Selfridges, Vodafone, Yopa, William Hill and John Lewis and Waitrose.

Working at a strategic level to help identify what is required to make marketing procurement a success in an organisation, market knowledge and stakeholder engagement are some of her key attributes working alongside both clients and agencies.

Alongside mentoring, Tina has chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006. Also a key contributor to the Magic and Logic initiative and a regular speaker globally on Marketing Procurement.

Tina was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant and was also the first Marketing Procurement person to appear in Campaign’s Annual A List of the most powerful people in the Advertising industry.

Specialties: Procurement of all Marketing categories. Strategic Sourcing. Category Management and Supplier Relationship Management. Mentoring. Training. Recruitment.