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Rob Edwards


Head of Media & Digital Activations, Arla group

With more than two decades in media and agency life, Rob moved to the client side with Arla Foods in the UK in 2019. As Head of Media and Digital activations, Rob’s department take responsibility for planning and delivering all branded digital activity in the UK for brands like Lurpak, Anchor, Cravendale, and the Arla master brand amongst others, while working with numerous agency and media partners to deliver on wider campaigns. 

Rob’s career began in traditional media with the Guardian newspaper, before accelerating the digital focus across differing roles in both media and agency organisations, ultimately landing client side at Arla Foods UK.