SPEAKERS

Chief Commercial Officer, Channel 4

2017, Rak spent seven years driving commercial growth for the streaming platform with his last role being to lead the EMEA Ad business.  

In 2025, Rak stepped into the leadership of Channel 4 Sales, the commercial arm of  Channel 4, where he is responsible for driving the organisation’s advertising revenue as Chief Commercial Officer. A key focus of his role is to accelerate the commercial elements of Channel 4’s Fast Forward strategy, maximising revenues from linear to digital while pursuing new partnerships and expanding into new areas of digital growth. 

Rak is a board member at Thinkbox, focused on advancing the future of TV marketing and media in the UK, as well as a board member at the Advertising Association, which acts as the unified voice for the UK Ad industry. He also sits on the Soho House & Co Committee Board and the Campaign Board for Historic Royal Palaces. And he’s extremely proud to be one of the founding members of MEFA.