SPEAKERS

With over 20 years of experience across global brands, agencies, and technology partners, she specialises in the redesign of marketing and procurement remuneration models in the age of AI.

As artificial intelligence disrupts traditional FTE-based pricing and legacy commercial structures, she works with marketing procurement leaders to build hybrid, outcome-aligned frameworks that protect value, align incentives, and withstand executive scrutiny. Her work sits at the intersection of AI adoption, enterprise governance, and commercial strategy — helping organisations rethink how emerging capabilities are evaluated, priced, and deployed at scale.

She advises brands on modernising commercial models for AI-enabled marketing, while also supporting agencies and technology vendors in navigating enterprise procurement with clarity and confidence. Combining board-level commercial insight with hands-on deal intervention, she ensures transformation is embedded and not theoretical.

She is recognised for bridging procurement, finance, and marketing leadership — turning structural disruption into sustainable commercial advantage.