We have brought together the finest industry experts across marketing procurement, creative advertising and media management. Find out more about each speaker.
Helvia Ruiz Entain


Senior Procurement Marketing Manager, Entain 

Helvia brings over a decade of procurement expertise, having navigated both direct and indirect categories across diverse industries such as technology, chemicals, and cosmetics.

With a dedicated focus on marketing categories for the past 6+ years, Helvia recognizes the unique dynamics of collaborating with marketing teams – a domain marked by both enjoyment and challenges in equal measure.

Currently, as a Senior Procurement Marketing Manager at Entain, a leading company in the Gambling and Betting industry, she has led numerous creative spend initiatives. This experience has provided her with invaluable insights into the pivotal role that Procurement Marketing plays in identifying solutions that ensure the best value for money while effectively navigating the intricate regulatory challenges and industry fluctuations of the highly regulated and fast-paced environment in which she operates.