We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.


Global Head of Indirect Procurement, Dyson

Graham is Global Head of Indirect Procurement at Dyson. Building a truly global procurement organisation with a laser focus on commercial value to help drive profitability and support an aggressive growth agenda. 

– 3x shortlisted for CIPS awards in the last 2 years

– Developed a governance structure of Procurement Policy, Procurement Operating Guidelines, target tracking and reporting. 

– Doubled the team in 18 months, distributing talent across 10 locations around the globe, going where the money is spent to drive real value and respond to business needs.

– Focused on working with the business to build the infrastructure to enable growth, reflecting the overwhelming need to drive commercial value. 

Previously, a further year+ in consulting, selling and overseeing the delivery of services to solve procurement problems for UK and global businesses. 


Prior to that, 4 years in the US at Google and Lenovo adding the logic to the magic of marketing, building the credibility of the marketing organisation within the C-suite and integrating marketing into business planning cycles.

– Developed dynamic financial models to align marketing investment strategy with business opportunities.

– Ensured ROI became part of the mindset and metrics of the marketing team globally.

– Directed marketing planning for C-level reporting with new processes and tools. 

– Pushed consumer insights front and centre into decision making. 

– Managed allocation of hundreds of millions of dollars of marketing budget


Beforehand, 8 years with Motorola in the US and Europe navigating Procurement through corporate restructures, downsizing, changes of ownership and integrations, delivering the core objective of realising hard value for the business.