SPEAKERS

Chief Product Officer, MSQ Partners

Fergus Dyer-Smith leads product vision and AI strategy for MSQ Partners, a next-generation marketing group with 1,850 professionals across 14 agencies. He stands at the forefront of AI’s transformation of marketing, developing systems that have automated creative workflows for Fortune 500 companies worldwide.

Previously, as founder and CEO of Wooshii (acquired by MSQ in 2025), he built a venture-backed content production platform with 16,000+ creators across 132 countries, pioneering AI-enabled workflows for clients including Google, Amazon, Intel and LinkedIn.

With a background combining biochemistry and self-taught coding from the 1990s internet boom, Dyer-Smith brings a science-driven approach to marketing technology. A serial entrepreneur and active startup advisor, he speaks regularly on AI adoption and creative automation, offering a rare perspective that combines hands-on AI development, proven success with global brands and deep roots in the UK tech ecosystem.