SPEAKERS

Felix is a seasoned marketing procurement leader with over 20 years of experience in driving value across global, regional and local ATL and BTL marketing investments. Specialising in establishing sustainable agency partnerships in the media, creative and production space, he has a proven track record of driving for innovative approaches to transform marketing spend into strategic investments.

Felix has held senior roles at several FMCG companies and excels at navigating complex negotiations, implementing transparent remuneration models, and fostering high-performance marketing ecosystems. He is passionate about bridging the gap between procurement and marketing teams to fuel sustainable growth. Today, he focuses on working with all forms of suppliers and agencies to ensure every marketing pound delivers incremental growth, without compromising on quality and effectiveness.