SPEAKERS
Emily Colford
Global Procurement Category Manager – Creative Production & Content, Diageo
Emily is a senior procurement professional specialising in marketing for over 8 years. Emily has partnered with global and local marketing teams to deliver commercial excellence and smarter, more effective investment. She is driven by a clear ambition: to embed strategic procurement at the core of marketing, enabling better decisions, stronger agency partnerships, and greater value. Passionate about transformation, Emily focuses on technology integration, elevating capabilities, and designing efficient, scalable ways of working that empower teams and strengthen performance. Known for her collaborative style and strategic mindset, she consistently delivers impact beyond cost, unlocking creativity, efficiency, and long‑term marketing effectiveness.