We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Craig Butler Keelanova


Senior Category Manager – Marketing Procurement

Craig Butler leads the Marketing Procurement / Commercial Strategy for the European region at Kellanova (previously Kellogg’s which changed company name on NYSE on 2nd of October 2023) He leads a team of five procurement professionals who collaborate with our +200 international stakeholders & agency partners. The team specialise in ‘source to contract’ services and aim to optimize their partnerships over the lifecycle of our contracts.

Craig’s team believe in true partnerships that help to exceed the commercial & operational needs for over 40 markets across our European regional business. Sub-category experience includes: Creative, Design, Packaging, POS, Media, Production, E-Commerce, PR, Sports & Brand Partnerships, Market Research, Consultancy Services.

Craig has over 22 years experience, working with multinational companies including HH Global, InnerWorkings, Molson Coors and Tesco. Craig has extensive experience in FMCG & Retail across Marketing (Mini MBA), Procurement, Sales, Commercial & Operational roles. International agency experience managing Global, Regional & Local service contracts.