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Associate Media Advisor, ISBA

Clare O’Brien is ISBA’s Associate Media Advisor.  At ISBA, Clare’s work focuses around helping advertisers navigate the digital advertising media ecosystem, and supporting advertisers in their media skills and knowledge development.

Prior to her role at ISBA (and before that as Head of Programmes at the IAB), Clare O’Brien was the co-founder of one of the world’s earliest content strategy consultancies, following a career in publishing industry PR and communications.  Her consultancy work was focused around development of content strategy practice for clients as diverse as The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS and Barclays.