SPEAKERS

Head of Performance Marketing

Christof has been growing brands by growing people for 25 years.

As Head of Performance Marketing, early in 2023, he was asked to create a new team to grow iconic brands such as Andrex and Kleenex through uniting and elevating digital, retail, and e-commerce performance marketing. Since then, media effectiveness on both brands significantly increased, achieving a turnaround in brand penetration, and winning numerous media awards (including 2x Media Week Awards 2024, Campaign Big Awards 2024 and Thinkbox Best TV Planning award 2025)

After starting his marketing career at Unilever through their graduate scheme, Christof joined Kimberly-Clark over 20 years ago and held a wide range of marketing roles in global, regional, and local markets.

Christof has been an active ISBA Media Leaders group member for 5 years, he is on The Drum EMEA Awards jury, and a speaker on marketing and media. He is an active advocate for neuro-diversity.