SPEAKERS

Charlotte Ghestem is a Senior Global Procurement Leader with over a decade of international experience across Europe, Australia, and North America. She specialises in the full marketing ecosystem, from creative development and production to digital platforms and marketing technology.

At Beiersdorf, she leads global sourcing strategies for a portfolio of categories, driving efficiency, innovation, and AI‑enabled transformation across teams and markets.

Known for combining commercial discipline with a deep understanding of creativity and brand needs, Charlotte builds strong partnerships while challenging constructively. She thrives in complex environments where procurement acts as a strategic accelerator for growth, modernization, and organizational change.