SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Charlie Bettice
Head of Production, 4creative
Charlie Bettice is Head of Production at 4creative, Channel 4’s in-house creative agency. With a background in long-form comedy and entertainment, he transitioned into advertising 15 years ago, working with brands like BBC Creative, Google, and Sky. Joining 4creative full-time in 2020 as Executive Producer, he led campaigns for ‘The Great British Bake Off,’ ‘Taskmaster,’ and ‘Derry Girls.’ Promoted to Head of Production in 2024, Charlie now leads a team of 20 in-house producers, strengthening capabilities and driving creative innovation. He is committed to maintaining 4creative’s world-class output through a combination of in-house production and partnering with trusted external partners.
