SPEAKERS

Consultant, Optiwise + ECIMMC

Amy Redford-Ninghetto, former Head of Global Media Procurement for eBay, has over 20 years’ experience as Marketing Procurement Leader for global brands including eBay, Kraft-Heinz and Peugeot-Citroën. 

Drawing from her extensive experience, she has now transitioned to Marketing Procurement Consulting – founding Optiwise – enabling Brands to optimise marketing investment ROI. 

Advertisers benefit from her expertise in navigating commercial, contractual, and operational challenges, improving performance and long-term growth. She partners with ECIMMC – helping advertisers seeking to maximise media performance while ensuring financial transparency. 

Amy is a dynamic leader – she founded and leads the Swiss Marketing Procurement Network for professionals to meet and work together. She is also a regular speaker for Marketing Procurement at industry conferences and collaborates with Professional associations such as CIPS.