SPEAKERS

Amy Redford-Ninghetto, former Head of Global Media Procurement for eBay, has over 22 years’ experience as Marketing Procurement Leader for global brands including eBay, Kraft-Heinz and Peugeot-Citroën.

Drawing from her extensive experience, Amy supports Global Brands as a Marketing Procurement Consultant. Optiwise – enables Brands to optimise marketing investments & ROI for sustainable Growth.

Advertisers benefit from her expertise in navigating commercial, contractual, and operational challenges, improving performance and long-term growth. She partners with ECIMMC – helping advertisers seeking to maximise media performance while ensuring financial transparency

Amy is a dynamic leader within the industry– she founded and leads the Marketing Procurement Network (MPN) – a platform for professionals in Switzerland to connect and collaborate. MPN has over 70 members representing 50 of the world’s biggest brands and is continually growing.

She is also a regular speaker for Marketing Procurement at industry conferences and collaborates with Professional associations such as CIPS and ISBA.