INDUSTRY partners
Adgreen
AdGreen empowers the advertising industry to reduce its negative environmental impact by providing the means to measure, understand and reduce carbon emissions.We don’t consult on individual productions, we focus on the bigger picture, providing sustainability training, a carbon calculator, and reduction resources for everyone to access in order to accelerate change. The levy enables us to provide these free, resulting in a carbon-literate workforce adept at producing content on a reduced carbon budget. We also analyse the carbon calculator’s dataset to assess where the biggest wins are for the industry at large – these insights are published in our annual reports.
aDVERTISING PRODUCERS ASSOCIATION (APA)
Advertising Producers Association (APA) is the UK trade body representing companies involved in commercials production, including production, post-production, VFX, editing, sound design, and music. Its core purpose is to create the best possible business environment for its members by setting industry standards, championing best practice whilst promoting member companies and supporting business growth. Alongside its long-standing and close relationships with agencies, the APA actively helps members work directly with brands and across wider industry communities, strengthening collaboration and improving marketing and commercial production outcomes. Through advocacy, guidance, and industry leadership, the APA plays a key role in shaping a more effective, sustainable, and progressive production ecosystem.
Conscious Advertising Network
The Conscious Advertising Network is a network of over 200 members challenging outdated norms and taking bold steps to ensure effective advertising works for everyone. Advertising should inspire, innovate, and drive real results – but not at the expense of our rights and freedoms. By tackling waste and fraud, safeguarding society and the environment, and championing supply chain transparency, we unlock new opportunities for growth and innovation.
ISBA
ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
Influencer marketing trade body
IMTB is the professional voice of creator marketing in the UK. We are dedicated to securing a stronger, smarter and sustainable future for influencer marketing. One that is credible, creative and commercially powerful. We represent the companies defining the modern media landscape, united by a commitment to growth through responsible marketing. As influencer marketing continues to redefine media, entertainment, and communications, the IMTB is the hub where the industry connects, collaborates, and grows – through events, forums, and working groups that drive meaningful progress.
Marketing procurement club
Ingenuity’s Marketing Procurement Club is a dynamic community built specifically for professionals in the marketing procurement space, offering an invaluable platform for networking, learning and accessing specialised resources. This initiative is designed to empower members with the latest industry trends and strategies, helping them navigate the evolving challenges in marketing procurement.
The cornerstone of the community is its quarterly events, where members connect with thought leaders and peers to discuss current industry topics. These gatherings are instrumental in fostering an environment of collaboration and innovation, enabling members to exchange ideas and discover new solutions.
Unstereotype Alliance
The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convenedby UN Women, the Alliance collectively acts to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, sexual orientation and more) by using advertising as a force for good to drive positive change all over the world. Launched at the Cannes Lions International Festival of Creativity in 2017, the global membership of the Alliance currently stands at 240 companies, with 12 national chapters across five continents that tackle culturally-nuanced stereotypes at a local level.
WFA
WFA champions more effective and sustainable marketing communications which help members drive brand growth. WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.
