SPEAKERS

Founder, Cobb Collective

Jeff Cobb brings more than 40 years of experience across customer communications, advertising, and marketing operations, with a specialist focus on helping brands unlock greater value and effectiveness from their marketing investment. His career spans senior roles both agency and client side, giving him a rare and balanced perspective on the dynamics between marketers, procurement teams, and agency partners.

Jeff began his marketing procurement journey at BT, where he helped pioneer the discipline in the UK. After more than a decade in agency operations, he moved into consultancy — founding Murphy Cobb in 2006 and later launching Cobb Collective, a modern, specialist-led consultancy that brings together the right expertise to solve clients’ commercial and creative challenges.

He is also the co-founder of Talent Wire, created in response to the growing need for smarter, more efficient management of talent usage rights. Today, Talent Wire supports some of the world’s biggest brands with innovative solutions in IP and rights management.

Recognised for his pragmatic approach, deep industry knowledge, and integrity, Jeff has built trusted partnerships with global brands and agencies. Co-founding The Marketing Procurement Awards reflects his commitment to elevating the profession and celebrating the people who drive its impact.