SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Ria Purser
Head of Brand Marketing, The AA
Ria Purser is a strategic marketing leader with over 15 years’ experience building and transforming iconic brands. As Head of Group Brand Marketing at The AA, she leads integrated, multi-channel campaigns that drive commercial growth, brand consideration and long-term equity. Ria has spearheaded major brand transformation programmes, repositioning The AA from a single-service provider to a modern multi-service business, and led award-winning campaigns including ‘It’s OK’ and ‘That Feeling’. Passionate about customer-centric marketing, creative innovation and performance optimisation, she combines data, insight and storytelling to deliver measurable impact while building high-performing, collaborative teams.
