SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Laurence Green
Director of Effectiveness, The Institute of Practitioners in Advertising
Laurence Green is Director of Effectiveness at the IPA, the UK’s advertising trade body and global thought leader in effectiveness.
Laurence has 30 years of experience advising brand-owners as a strategist, business director, founder and then Chair of two creative agencies: Fallon London and 101. Working along the way with brands as varied as the BBC, Ben & Jerry’s, Cadbury’s, Coca-Cola, Nando’s, Skoda, Starbucks and Sony.
Laurence has written two books on marketing best practice and regularly speaks and writes on a wide range of brand growth and effectiveness topics.
