SPEAKERS

Global Commercial Procurement Leader, Bayer Consumer Health

Margarita is a Global Commercial Procurement Leader at Bayer Consumer Health, leveraging over 15 years of international marketing experience in the pharmaceutical and consumer health sectors across Europe and Asia. She leads strategic sourcing and partnership management within the creative, content, and production ecosystem, driving AI-enabled transformation.

Margarita is dedicated to building sustainable partnerships with creative agencies, empowering the organization to unlock creativity and operational efficiency. Her expertise spans brand management, from strategic planning to executing data-driven marketing campaigns. Renowned for her collaborative approach, she bridges the gap between creative aspirations and commercial objectives, redefining how creativity is valued and sourced globally, and transforming partners into true collaborators who drive growth and enhance brand impact.

Morag Cuddeford-Jones is a media and marketing editor and speaker, with more than 20 years working across major titles in the industry.