SPEAKERS
We have brought together the finest industry experts across marketing procurement, advertising and media management. Find out more about each speaker.
Mélissa Charron
Global Procurement Category Manager, Carlsberg Group, France
Mélissa joined Carlsberg in 2014 as a Junior Buyer and progressed through several roles in Milan, Zurich and Paris before joining the Marketing & Sales Procurement team.
Since 2020, she has been globally managing multiple POS categories, leading them end-to-end from strategy development to implementation.
She is responsible for channel-specific strategic reviews that continuously improve existing frameworks and enhance planning methodologies.
Melissa holds a Master’s degree in International Purchasing Management from THE KEDGE Business School.
