SPEAKERS

Group CEO, AMV Group

Xavier Rees is Group CEO of AMV, leading agencies with clients such as Bupa, Google, Guinness, Mars, Mercedes F1, Pepsi, and Starbucks. Since joining in May 2024, he has built a new leadership team and restructured the business under four brands – AMV BBDO, native@amv, AMVWorks, and AMV Stream.

Previously, Xavier spent eight years as CEO of Havas Creative Group, transforming its creative reputation and performance across Havas London and Havas CX Helia. Earlier, as Group Managing Director of adam&eveDDB, he helped steer the agency to Cannes Lions’ Global Agency of the Year.

Named Campaign’s Agency Head of the Year and winner of Oystercatchers’ Outstanding Contribution Award, he’s recognised as one of the industry’s leading campaigners. He chairs the Talent Leadership Group, sits on the IPA Council, Effies UK Board, and Purpose Disruptors’ advisory board, and actively supports initiatives such as Creative Mentor Network, Bloom, and Creative Equals. Xavier was also named on the IPA’s inaugural iList for inclusivity trailblazers.