SPEAKERS

Category Manager, Customer Marketing, Diageo Europe

Craig Butler is a strategic Senior Marketing Procurement Leader with over 24 years of multinational corporate experience across FMCG, sales & marketing services, and commercial operations.

Craig currently leads the Customer Marketing Category in Diageo & oversees the implementation of Global to Local category strategies across the European region.

Craig has a unique career background spanning both client-side and Agency leadership roles. He has a proven track record in developing and delivering major global sourcing programmes (Creative & Media) and strategic Supplier Relationship Management programs that have achieved win-win value creation from his time at Kellanova.

Craig is an active member on the World Federation of Advertising’s Global Sourcing Forum & has also partnered with CASME on a podcast about ‘How to Master Marketing Procurement’ (see here: Mastering Marketing Procurement ). Craig has also been on the Advisory Board for ProcureCon Europe for the last 3 years, and actively engages with many industry partners including Marketing Procurement IQ!